Course Content
Visual Storytelling
What are all the basic fundamentals of telling stories visually?
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Composition
Ways to layout pages to tell the best story
Perspective
Learn the tricks to get the right perspective
Illustration Styles
Pick which one is best for the story
Character Design
Learn how to create appealing characters
Scene Design
Learn how to create scenes with personalities with some basic perspective tricks
Illustrating from Words
Use manuscript details to create a scene
Graphic Design
Learn the basics of typography and visual design
Illustrating
About Lesson

Before we begin, let’s take some time to truly understand what visual storytelling means and why we use it at work.

Is visual storytelling really that foreign and unfamiliar to our time? To us?

If you’ve seen or used charts and statistics in your report, or if you used diagrams to show processes or timelines, guess what? You’re partaking in a form of visual storytelling.

Visual storytelling is closer to us than we realize. You might be applying visual storytelling in your work and life without knowing.

So, why do you need this course to learn visual storytelling? Well, it will help use it intentionally and effectively.

The good news is that every human is equipped with visual storytelling skills. We would like to make you realize it so that you can hone those skills and benefit from them.


Visual storytelling existed way before our civilization understood how to read. Our ancient ancestors used to carve paintings and symbols to communicate with each other and tell stories.

The human brain naturally recognizes and stores memories as visual patterns. That’s why we always say “imagine that” instead of “textify that.” When you imagine a scenario, your brain will replay it in the form of moving visuals. I don’t know about you, but I never imagine a scenario using written text. Even when we read, we visualize what we’re reading in pictures.


According to Wikipedia, visual storytelling is a story told primarily through the use of visual media. It can be told using still photography, illustrations, videos and can be enhanced with graphics, music, and other audio.

In Piktochart, we define it as the usage of visual media as an aid for better storytelling.

You can use storytelling to:

  • Convince your audience and increase information retention
  • Attract your audience and prolong their attention span
  • Convey a clear message and call to action

Visual Storytelling Types:

  • Data visualization
  • Infographics
  • Story cards
  • Videos
  • Articles
  • VR & AR

Visual Storytelling Elements:

  • Content & Typography
  • Colors
  • Icons & Symbols
  • Charts & Diagrams
  • Photos
  • Layout Design
Exercise Files
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